Over the past decade, there has been a wave of digital disruption with new, born-digital challengers compelling traditional incumbents to find and harness new ways of delivering great customer experiences in order to survive the new competition. While superior customer experience is an important marker of successful digital transformation for any enterprise, this approach can only be sustained if the organization’s underlying infrastructure is equipped to handle the demands of these customer-centric initiatives.
Read MoreWhen consumers look at the price on the pump in forecourts, they are not aware that it is determined by a large number of factors invisible to them, other than the crude oil price.
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